In mid-December 1962, Pete Seibert
walked on a newly cut road in the middle of embryonic Vail, Colorado,
two hours west of Denver, crushed gravel popping and twisting under
his feet.
Seibert, the founder of Vail Ski Corporation., was a five-foot-eight
whirling dervish of energy. It was the opening day of his new
ski resort, one slated to be the largest in the country. There
were several other ski resorts in Colorado in 1962 – Aspen the
most famous – and many thought there wasn’t room for one
more, especially a mega resort. Seibert disagreed; he and his
fellow investors envisioned the greatest skiing destination America
had ever seen, with on-mountain European ambiance and five-star hotels
at the base.
Seibert thrived on the frenetic scene in front of him. Shiny
gondola cars lined up like taxis in the base station waiting to take
people 2,000 feet up to mid-mountain. Up the hill, Swiss engineers
in tasseled caps checked the stability of the slightly tilting gondola
towers, a new design that left them perpendicular to the slope of the
mountain. Nearby, men checked on the sewer pipes buried seven
feet below the surface – a necessity to fight off frost at the
8200-ft. altitude. Others clad in tool vests put the finishing
touches on Austrian-style stucco and timber-frame lodges that would
soon lead led to a local’s nickname for Vail: “Instant
Austria.” Seibert monitored everything, including some
of the wilder on-mountain construction workers who had a habit of taking
shortcuts in their trucks down the newly cut ski trails.
Seibert kept up appearances with his signature left-leaning smile – some
confused it with a sneer – and ever-present cordiality, but on
the inside he was anything but calm. There was barely any snow, and
the U.S. Ski Team was due to arrive in five days as part of a publicity
stunt.
Seibert, frustrated, gritted his teeth and looked to the sky. Sometimes
the clouds would begin to dance just before a major snowstorm. After
arriving from the Utah plain, they would push themselves up onto the
tops of the Rockies and puff up their bold, sheet-like chests as if
to announce their stormy intentions. Then they would begin to
duck and dive across the tops of the rugged granite and metamorphic
peaks in search of mountains upon which to dump their treasure.
The high, cotton clouds that littered the sky offered no answers. A
warm, 40-degree breeze brushed Seibert’s face. Colorado
was stuck in a warm and dry pattern; the previous six months had been
the driest on record in nearby Denver, and October and November saw
near-record-low precipitation at Vail.
Seibert glanced back at the gondola and looked for skiers,
but instead saw mostly “down valley” folk – the rural
farmers and ranchers who lived down the hill to the west – wearing
their cowboy hats and enjoying the new view.
A few brave skiers were present. Those with enough chutzpah
to glide around the exposed rocks at the top of the mountain were allowed
to do so for free. Some of them could be found in new, form-fitting
Bogner stretch pants that sold for a then-eye-popping $40. The
pants, named for their German-born designer Maria Bogner, looked great,
especially on athletic young women. The Bogner catalog featured
stunning, leggy models leaning over in precarious positions that presumably
suggested the flexibility of the skiwear.
The tights-bound skiers, unfortunately, could ski only halfway down
the mountain before having to ride a chairlift back up to the top and
then the gondola back down to the base of the ski hill in order to
get to their cars.
Seibert turned and walked back to the small, one-room mountain headquarters
and found gravely-voiced Bob Parker, the former editor of Skiing Magazine
whom he’d just hired as his new marketing director.
“Parker,” he
said, “Are we going to get any snow?”
Parker
shrugged.
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